New Outlaw is run by Clare Free.
Clare started her career in the music business as a blues/rock guitarist and vocalist. She still plays today. She has released three critically acclaimed albums, the latest of which (Where Are You Now?) was produced by Richard Flack who also produces for the likes of Robbie Williams, Florence and the Machine and so on. The album was mastered at Abbey Road Studios London by Frank Arkwright.
Her own music has taken her touring nationally and internationally, she has played in Europe, India and the Caribbean as well as all over the UK.
She discovered she had a flare for PR while promoting her own music and, having built up an extensive list of contacts in the blues press and radio she established Outlaw PR in 2010.
Outlaw PR quickly gained a reputation of high regard because of the quality and personal nature of the service Clare offers. Clare really understands the pressures artists face, and how much their music means to them. She is very focussed on getting the best possible results for each band and she has achieved impressive results including getting airplay on BBC Radio 2 and Classic 21 in Belgium among many others, and coverage for bands in multiple national and international magazines and blogs.
Her skills were noticed not only by artists but also by the press themselves and Clare was invited to write a regular column for Blues in The South offering advice to bands on PR and presentation.
It became clear to Clare that many bands find the actual release of their new album daunting and they lack the experience to know how to really make all their hard work pay off for them. So, she began offering album release management and changed the name of Outlaw PR to New Outlaw to reflect the changes.
Clare has always had an interest in graphic design. She has designed many album covers, and ranges of merchandise for artists. Not only this, she's also a skilled cartoonist, although she's not doing this now (there's only so many hours in the day!) but while she was on maternity leave she started drawing a series of cartoons about parenthood which saw her gain 18,500 social media followers in eight months. The cartoons have seen thousands of 'shares' on social media, some of them up to quarter of a million times!